熟知排名算(suàn)法,快速提升網站(zhàn)轉化率
很(hěn)多(duō)人(rén)問到,究竟什麽樣的網頁設計(jì)才是符合SEO要求的?以下11條是你(nǐ)在進行(xíng)符合SEO網站(zhàn)設計(jì)的時(shí)候應該注意的,通(tōng)過了解這些(xiē)相信你(nǐ)一定能夠設計(jì)出完美的符合SEO優化的網站(zhàn)了。
A lot of people ask, what kind of web page design is in SEO requirements? The following article 11 is you're in accord with SEO when web design should pay attention to, through the understanding of these believe you will design a perfect accord with SEO optimization web sites.
1. 讓代碼比設計(jì)更美
Let code design more than beauty
搭建網頁前端的時(shí)候,使用有(yǒu)語義的代碼。用描述性的标簽組織頁面結構,可(kě)以提高(gāo)內(nèi)容對搜索引擎的可(kě)讀性。這也會(huì)讓修飾頁面的工作(zuò)變得(de)更簡單幹淨。
Set up the front of a web page, use of the semantic code. Given descriptive tag page organization structure, can improve the content to the search engine's readability. This would also allow modification of the page job becomes a simple and clean.
2. 使用關鍵字,但(dàn)要把握分寸
Use the key word, but must grasp the discretion
關鍵字是指描述主要內(nèi)容的詞語。有(yǒu)策略地在頁面中安放關鍵字是很(hěn)重要的,例如在URL、标題标簽(title tag)以及主要的擡頭标簽(heading tag)中。在正文中經常使用關鍵字也很(hěn)重要,但(dàn)是不能過度,否則你(nǐ)的文章可(kě)能因關鍵字堆砌遭到懲罰。
Key words is to point to describe the main contents of the words. A strategy to put the page key word is very important, for example in the URL, title tags (title tag) and the main looked up label (heading tag). The text often use key word is also very important, but not excessive, otherwise your article may be key word to stack punished.
3. 避免使用Flash作(zuò)導航欄
Avoid to use Flash for navigation
無論華麗(lì)的下拉列表效果如何誘人(rén),不要使用它。搜索引擎不能順利讀取Flash文件中的內(nèi)容,所以Flash導航欄中的鏈接将無法被跟蹤。
No matter the luxuriant dropdown list effect how attractive, don't use it. Search engine can't well read the contents of the Flash files, so Flash the links in the navigation bar will not be tracking.
4. 使用不同的頁面标題
The use of different page title
你(nǐ)的網站(zhàn)的每個(gè)頁面都應該有(yǒu)标題屬性,而每個(gè)頁面的标題應該各不相同。如果每個(gè)頁面的标題都一樣的話(huà),搜索引擎會(huì)理(lǐ)解為(wèi)你(nǐ)的網站(zhàn)的每個(gè)頁面都是相同的主題。
Your website each page should have title attribute, and each page title should be different. If each page title are all the same words, search engine will understand your website for each page is the same theme.
5. 不要忘記圖片
Don't forget the pictures
好好利用圖片的alt屬性,合理(lǐ)地描述它。搜索引擎再怎麽聰明(míng),它們也看不懂圖片。忽略這點會(huì)讓你(nǐ)損失大(dà)量圖片搜索的流量。
Make good use of images of Alt attribute, reasonably describe it. Search engine again how clever, they also understand pictures. Ignore this will make you lose a lot of image search traffic.
6. 不要使用通(tōng)用鏈接
Don't use common links
搜索引擎非常重視(shì)鏈接。所以當鏈接到相關內(nèi)容時(shí),請(qǐng)使用能确切描述該內(nèi)容的文字。比如,當你(nǐ)為(wèi)浏覽者提供更多(duō)Photoshop信息的鏈接時(shí),使用諸如“關于Photoshop的更多(duō)信息”的描述,而不隻是“更多(duō)信息”。
Search engine links very seriously. So when the link to related content, please use the content accurately described as text. For example, when you provide your visitor with more Photoshop links to the information, the use of such as "more information about Photoshop" description, and not just "more information".
7. 忌用圖片代替文字
Avoid use picture substitute
作(zuò)為(wèi)設計(jì)師(shī),我們總是希望作(zuò)品越美觀越好。于是有(yǒu)時(shí)我們會(huì)用一張漂亮的圖片替換掉浏覽器(qì)上(shàng)難看的标題文字。請(qǐng)盡量避免這樣做(zuò)。我前面說過,搜索引擎不能理(lǐ)解圖片的內(nèi)容,而這裏應該是你(nǐ)寫關鍵字的地方。
As a designer, we always want more beautiful works, the better. So sometimes we will use a beautiful picture replace the browser on the title of the ugly words. Please try to avoid it. I said earlier, search engine can't understand the content of the picture, and here is your key words should be written of the place.
8. 慎用AJAX
Careful with AJAX
Ajax加強用戶體(tǐ)驗的效果很(hěn)贊,但(dàn)是請(qǐng)不要過度使用。Ajax生(shēng)成的內(nèi)容無法被鏈接到。一個(gè)不錯的經驗法則是:如果你(nǐ)用Ajax加載的可(kě)能是一個(gè)獨立頁面,就盡量不要使用它。
Ajax strengthen the effect of the user experience is great, but please don't excessive use. Ajax generated content cannot be link to. A good rule of thumb is: if you use Ajax loading may be a separate page, do not use it.
9. 盡快被收錄
Be included as soon as possible
讓網頁盡快被搜索引擎收錄的方法之一是,嘗試搞到高(gāo)人(rén)氣的相關利基網站(zhàn)的內(nèi)鏈。提交給谷歌(gē)也是一個(gè)選擇,不過這有(yǒu)時(shí)會(huì)花(huā)好幾天時(shí)間(jiān),運氣不好的話(huà)幾個(gè)星期也有(yǒu)可(kě)能。
Let the web search engine collected as soon as possible is one way is to try to get high popular web site in the relevant niche chain. Submitted to Google is also an option, but sometimes it will take a few days time, bad luck if a few weeks it could be possible.
10. 争取內(nèi)鏈
Inside chain for
內(nèi)鏈的數(shù)量和(hé)質量對網站(zhàn)在搜索結果中的位置有(yǒu)很(hěn)大(dà)影(yǐng)響。讓大(dà)夥鏈接到你(nǐ)的網站(zhàn)的一個(gè)好辦法是提供高(gāo)質量和(hé)原創的內(nèi)容。另一個(gè)辦法是大(dà)方為(wèi)别人(rén)的網站(zhàn)提供鏈接。
The chain in quantity and quality of the position of the web site in the search result has very big effect. Let everyone link to your web site to a good way is to provide high quality and original content. Another way is easy to other people's web site provides a link.
11. 堅持同樣的URL
Adhere to the same URL
你(nǐ)要創建網站(zhàn)時(shí),請(qǐng)從一開(kāi)始就決定好是否要使用“www”。一旦決定好了就不要再改。搜索引擎會(huì)把www.spnet.cn和(hé)spnet.cn看作(zuò)兩個(gè)不同的重複的網站(zhàn),而搜索引擎不喜歡重複的網站(zhàn)。
You create the website, please, from the start decided whether or not to use the "WWW". Once the decision is not to change. Search engines will be put www.spnet.cn and spnet. Cn as two different repeat website, and search engines do not like to repeat website.
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