網站(zhàn)建設

網站(zhàn)內(nèi)容是一個(gè)網站(zhàn)建設的核心與靈魂。設計(jì)再漂亮，功能再強大(dà)，若無好的內(nèi)容，隻是虛有(yǒu)其表。而設計(jì)較差，功能落後，但(dàn)通(tōng)過好的內(nèi)容而人(rén)氣火(huǒ)爆的網站(zhàn)，比比皆是。當然并不是說設計(jì)與功能不重要，畢竟人(rén)靠衣裝，但(dàn)人(rén)更需要內(nèi)涵與獨特的品質，網站(zhàn)也是如此。

Content of the website is the core and soul of a construction site. To design beautiful, functional and powerful, without good content, just look impressive but lack real worth. The design is poor, backward function, but through good content and a popular website, meet the eye everywhere. Of course is not to say that the design and function is not important, after all, clothes make the man, but people need more connotation and unique quality, the website also is such.

網站(zhàn)內(nèi)容是一個(gè)營銷型網站(zhàn)建設的靈魂，一切的核心。因此必需與網站(zhàn)的自身定位保持完全一緻，網站(zhàn)定位方向決定了內(nèi)容方向。而網站(zhàn)內(nèi)容規劃又決定了整個(gè)網站(zhàn)的框架結構，網站(zhàn)的欄目與內(nèi)容闆塊開(kāi)通(tōng)。包括産品與服務項目策劃都需要圍繞網站(zhàn)內(nèi)容而進行(xíng)。

Content of the website is a marketing type website construction of the soul, the core of everything. It is necessary and the website itself remains exactly, website orientation determines the direction of. And the website content planning and decision of the frame structure of the entire site, site columns and content plate opening. Including product and service project planning need around the web content.

而現在，互聯網競争激烈，想要超過衆多(duō)競争對手，光靠模仿已經很(hěn)難成功。隻有(yǒu)內(nèi)容做(zuò)得(de)好，內(nèi)容做(zuò)的有(yǒu)特點，內(nèi)容做(zuò)得(de)讓用戶喜歡，才有(yǒu)可(kě)能脫穎而出。內(nèi)容大(dà)衆化隻能越來(lái)越歸于平庸，獨特的價值才能成就一個(gè)網站(zhàn)的非凡。當然，網站(zhàn)決不是為(wèi)了追獨特而非要與衆不同，而是在真正理(lǐ)解用戶需求的基礎上(shàng)進行(xíng)創新，滿足用戶需求的差異化才是有(yǒu)必要的，不然一切個(gè)性都成了畫(huà)蛇添足。

And now, the Internet competition is intense, want more than many of its competitors, rely on imitation has been very difficult to succeed. Only the content well done, do it features, the content did let users like, can talent showing itself. Content of popular and can only be more attributed to mediocrity, unique value to make a website's extraordinary. Of course, the website is not to chase the unique and should not be out of the ordinary, but the innovation on the base of a true understanding of user needs, meet different user needs is necessary, otherwise all the personality have become superfluous.

因此，确定網站(zhàn)內(nèi)容的原則：

Therefore, the principle of determining content:

1，內(nèi)容是否與網站(zhàn)定位一緻。

The content is consistent with the site location.

在網站(zhàn)內(nèi)容規劃中最容易犯的一個(gè)錯誤就是什麽都想抓，卻什麽也沒抓住。而這個(gè)錯誤的最大(dà)原因通(tōng)常是網站(zhàn)定位不明(míng)确導緻。但(dàn)即使在網站(zhàn)定位已經很(hěn)明(míng)确的情況下，網站(zhàn)內(nèi)容規劃依然會(huì)出現這種錯誤。特别是在網站(zhàn)發展初期，貪多(duō)而不精不專，是導緻很(hěn)多(duō)網站(zhàn)內(nèi)容失去競争力最大(dà)的原因之一。因此網站(zhàn)內(nèi)容規劃中，必需要先不斷的做(zuò)減法，隻要是與網站(zhàn)核心定位不相關的內(nèi)容都堅決減掉，不要為(wèi)了芝麻而丢了西瓜。

An error in the web site content planning is most likely to make is what want to catch, but what also didn't catch. But the biggest reason of this error is usually the site positioning is not clear lead. But even in website localization is very clear, the website content planning still encounter this error. Especially in the initial stage of development of the site, you and not essence of life not only, is one of the reasons why many web content to lose competitiveness maximum. So the website content planning, will need to continue to do subtraction, as long as the content location and site core not related to resolutely lose, don't lose to sesame watermelon.

所以，在确定內(nèi)容主體(tǐ)的時(shí)候一定要與網站(zhàn)定位保持一緻，一定要懂得(de)有(yǒu)舍才有(yǒu)得(de)。等你(nǐ)的網站(zhàn)發展成熟穩定，确實西瓜不會(huì)丢了後，可(kě)以再開(kāi)始圍繞核心服務去一步步打造完整的産業鏈。夢想一開(kāi)始就建立一個(gè)帝國，隻會(huì)讓自己迷失在一個(gè)小(xiǎo)胡同裏。

So, consistent with the site location at the time to determine the content of the subject must, must know how to have homes. Your website development is mature and stable, does watermelon will not be lost, could start around the core services to step by step to create a complete industrial chain. The dream begins to build an empire, will only let yourself lost in a small alley.

2，內(nèi)容是否滿足用戶需求。

The content is to meet the needs of users.

用戶需求也與網站(zhàn)定位相關，網站(zhàn)定位決定了網站(zhàn)面向哪一類用戶群體(tǐ)。隻有(yǒu)先知道(dào)了網站(zhàn)面向哪一類用戶，才能有(yǒu)針對性的為(wèi)用戶提供內(nèi)容。所以網站(zhàn)內(nèi)容是需要同時(shí)滿足網站(zhàn)定位與用戶需求的，而嚴格上(shàng)來(lái)說，這并不沖突。而如果你(nǐ)發現你(nǐ)的網站(zhàn)定位與用戶需求相沖突了，那(nà)網站(zhàn)內(nèi)容仍需以滿足用戶需求為(wèi)先，相應的網站(zhàn)定位也需要反醒。而未被滿足的用戶需求才是最有(yǒu)潛力的市場(chǎng)，你(nǐ)的網站(zhàn)提供的産品能夠成功的機率也更高(gāo)。

User demand is also associated with the site location, site positioning determines what kind of site for user groups. Only to know the website for which a class of users, can be targeted to provide users with content. So the website content is the need to satisfy the site location and the demands of users, but strictly speaking, this does not conflict. And if you find the site location and user needs your conflict, the website content still need to meet user demand for the first, website localization corresponding need to wake up. While the unmet demand is the most potential market, your website to provide products to the chances of success are higher.

3，內(nèi)容是否具有(yǒu)競争力。

The content is competitive.

這裏的競争力主要是講與現在存在的同類網站(zhàn)之間(jiān)的競争，如果你(nǐ)的網站(zhàn)內(nèi)容與已經存在的其它網站(zhàn)內(nèi)容大(dà)緻相似，而其它網站(zhàn)已先入為(wèi)主，則你(nǐ)很(hěn)難成功。當然真正的行(xíng)業競争遠不隻這麽簡單，之前有(yǒu)專門(mén)做(zuò)過一期行(xíng)業五種力量的分析，影(yǐng)響行(xíng)業的五種力量包括：供應商的力量，買家(jiā)的力量，行(xíng)業壁壘，新的競争威脅以及可(kě)能出現的替代産品或服務的威脅。

The competition is mainly between speech and existing congener website competition, if the content of your site with the already existing other web content similar, while other website already first impressions are strongest, you very difficult to succeed. Of course, the real competition is not so simple, analysis before the specially made a five industry forces, effect of five kinds of power industry include: the power of suppliers, buyers, trade barriers, to new competitive threats and possible alternative products or services threat.

因此網站(zhàn)內(nèi)容的差别化是提升網站(zhàn)內(nèi)容競争力的一個(gè)關鍵，這也是為(wèi)什麽很(hěn)多(duō)國家(jiā)，企業，場(chǎng)所在宣傳的時(shí)候需要打出特色(不是特殊，哈哈！)服務的原因了。當然，再強調一遍，這裏有(yǒu)一個(gè)誤區(qū)，就是并不是為(wèi)了有(yǒu)特點而讓自己有(yǒu)特點，那(nà)叫做(zuò)作(zuò)。而是在理(lǐ)解滿足用戶真正需求的基礎上(shàng)，推出特色服務。

So the website content difference is a key promotion website contents of competition, which is why many countries, companies, places need to make characteristic in the propaganda when (not special, ha ha! Why) service. Of course, again, there is a misunderstanding, it is not to have the characteristics that have characteristics, that is called as. But the understanding to meet the basic user real demand, offer special service.

4，考慮內(nèi)容建設的成本。

Consider the content of construction cost.

理(lǐ)想豐滿，現實骨感，內(nèi)容建設成本是一個(gè)不容忽視(shì)的問題。內(nèi)容來(lái)源不僅僅是SEO優化，也是網站(zhàn)運營中最大(dà)的難題。內(nèi)容建設的難度主要在兩個(gè)方面：一是更新不容易，二是保證質量不容易。如果網站(zhàn)長時(shí)間(jiān)不更新，很(hěn)難讓用戶回頭，對搜索引擎優化也不好。但(dàn)就算(suàn)你(nǐ)能保持更新，如果文章質量過差，原創不多(duō)，那(nà)也不行(xíng)。如果你(nǐ)網站(zhàn)定位的是一些(xiē)專業領域，那(nà)更需要能夠提供專業水(shuǐ)準的文章。所以在選擇網站(zhàn)內(nèi)容的時(shí)候，需要考慮将來(lái)更新是否困難，內(nèi)容質量能否保證，成本是否過高(gāo)，是否能夠調動用戶來(lái)創建內(nèi)容等問題。

The ideal is full, the reality of the skinny, content of construction cost is a problem that can not be ignored. The content is not the only source of SEO optimization, is also the largest site operation problem. Content of construction difficulty mainly in two aspects: one is the update is not easy, two is to ensure that the quality is not easy. If the site long time not update, it is difficult to allow the user to look back, to search engine optimization is not good. But if you can keep updating, if the quality is bad, the original is not much, not even then. If your site is the location of the professional field, the more need to be able to provide professional article. So in the choice of web content, the need to consider the future is difficult, content quality can be guaranteed, cost is too high, can not mobilize the users to create content etc..

互聯網中的內(nèi)容傳播速度飛快，也導緻網站(zhàn)內(nèi)容同質化越來(lái)越嚴重。如何同中求異，出奇而制(zhì)勝，已成為(wèi)網站(zhàn)內(nèi)容規劃的關鍵。網頁紛紛雜雜，網民來(lái)來(lái)去去，如何讓網民隻因在網頁群中多(duō)看你(nǐ)一眼，就再也忘不掉網頁的容顔，并想着偶然會(huì)有(yǒu)下一次再見，從此你(nǐ)就可(kě)以開(kāi)始快樂的數(shù)錢(qián)。

Content propagation velocity in the Internet quickly, also led to website content homogenization is becoming more and more serious. How to seek common ground while reserving differences, surprising and winning, has become a key site planning. Webpage miscellaneous in succession, netizens back and forth, how to let users because only look at you in the webpage group, will not forget webpage appearance, and think occasionally next time goodbye, count the money then you can start to happiness.