網絡營銷推廣

在中小(xiǎo)型企業的網站(zhàn)建設之路上(shàng)，因為(wèi)廣州網站(zhàn)建設資金、實力等的差距，不能夠與大(dà)型企業相比，因此，他們在建立自己的營銷型網站(zhàn)建設時(shí)，往往會(huì)選擇智能建站(zhàn)及成品網站(zhàn)。采用這樣的方式，成本方面不太高(gāo)。還(hái)有(yǒu)一種是網絡運營成熟的企業，注重企業品牌形象和(hé)網上(shàng)業務拓展，對設計(jì)及功能模塊要求比較高(gāo)。他們會(huì)選擇更專業的網絡公司進行(xíng)高(gāo)質量的定制(zhì)設計(jì)及功能應用。随着企業對互聯網的深入了解，企業對網站(zhàn)建設的品質和(hé)功能要求會(huì)越來(lái)越高(gāo)。主要表現在精美的頁面風格，強大(dà)的功能模塊，以及網站(zhàn)域名和(hé)主機空(kōng)間(jiān)的選擇等等。所以，未來(lái)的網絡公司，需要從技(jì)術(shù)實力上(shàng)下功夫，才能獲得(de)更多(duō)的建站(zhàn)客戶。

In the small and medium-sized enterprise website construction road, because Guangzhou website construction funds, strength gap, can not be compared with large enterprises, therefore, they built the marketing type website construction of their own, often choose to intelligent and finished website. By this way, the cost is not too high. There is a network operation mature enterprise, focus on brand image and online business development, higher requirements on design and function module. Custom design and application they will choose a more professional network of the company are of high quality. With the in-depth understanding of the Internet, enterprise website construction quality and functional requirements will be increasingly high. Mainly in fine style, powerful function modules, and the website domain name and host space choice and so on. Therefore, the future network company, from the technical strength of efforts, in order to get more customers site.

企業營銷型網站(zhàn)建設下面的五個(gè)方面最為(wèi)重要:

The five aspects of enterprise marketing type website construction following the most important:

1、選擇一個(gè)好的域名

Choose a good domain name

域名選擇上(shàng)蘊含着萬千學問。大(dà)家(jiā)也都知道(dào)像百度、網易這樣的域名既簡單易記又便于輸入。但(dàn)是，現在的互聯網，網站(zhàn)太多(duō)，域名資源有(yǒu)限，很(hěn)多(duō)好的域名都已被注冊，可(kě)供選擇的餘地非常小(xiǎo)。所以在選擇域名時(shí)更要下一番功夫，既要突出公司的特點，又要簡單易記。

Domain name choice contains thousands of knowledge. We all know as Baidu, Netease such domain name is easy to remember and easy to input. However, now the Internet domain name, web site too much, limited resources, a lot of good domain name has been registered, the alternative is very small. So more next time when choosing a domain name, should highlight the characteristics of the company, but also easy to remember.

2、擁有(yǒu)獨立主機空(kōng)間(jiān)

Have independent space

主機在網站(zhàn)建設及運行(xíng)中起做(zuò)重要的作(zuò)用，網站(zhàn)主機就是網站(zhàn)安全穩定快速運行(xíng)的基礎。很(hěn)多(duō)企業的網站(zhàn)，不是打開(kāi)慢，就是頻繁宕機，不是遭受攻擊，就是經常出現“service unvalueable”提示，都是因為(wèi)選擇了不穩定的主機所緻。筆者建議在選擇主機的時(shí)候，如果有(yǒu)條件，最好是選擇穩定的獨立主機，在選擇idc服務提供商的時(shí)候，要對其資曆進行(xíng)考核。通(tōng)常選擇知名的idc網絡公司是比較可(kě)靠的，一方面、專業技(jì)術(shù)過硬日常維護比較好；另一方面、服務比較專業可(kě)以及時(shí)的處理(lǐ)一些(xiē)突發的故障。另外，主機空(kōng)間(jiān)關系到網站(zhàn)運行(xíng)速度和(hé)用戶體(tǐ)驗，如果網站(zhàn)運行(xíng)速度緩慢，用戶很(hěn)難有(yǒu)耐心去等待，就會(huì)失去很(hěn)多(duō)用戶。

The host play important role in Web site construction and operation, basic web hosting web site is safe and stable run fast. Many of the web site, not open slowly, is the frequent downtime, not attack, "service unvalueable" is often suggested, is because the choice of instability caused by the host. The author suggests that when choosing a host, if there are conditions, the best choice is stable independent host, in the choice of IDC service provider, to evaluate their qualifications. IDC usually choose well-known Internet companies is relatively reliable, excellent technology professional hand, routine maintenance is good; on the other hand, more professional service can timely deal with some sudden fault. In addition, the host space related to site operation speed and user experience, if the site is running slowly, is very difficult for users to have the patience to wait, will lose a lot of users.

3、網站(zhàn)的程序優化

Program optimization site

網站(zhàn)程序優化區(qū)别于seo優化，其目的是讓網站(zhàn)提高(gāo)用戶體(tǐ)驗。網站(zhàn)程序簡潔可(kě)以加快程序運行(xíng)速度。比如marquee及js滾動特效的應用，将會(huì)影(yǐng)響到網站(zhàn)加載及運行(xíng)速度。現在絕大(dà)多(duō)數(shù)網站(zhàn)都是采用類似asp/php等動态程序編寫，頻繁的讀寫存儲過程如果處理(lǐ)不當，也會(huì)拖慢網站(zhàn)加載速度，更不用說一些(xiē)死循環的出現了。代碼的規範簡潔也應該是網站(zhàn)優化的目的之一，簡潔規範的代碼不僅利于網站(zhàn)優化，也有(yǒu)利于提高(gāo)網站(zhàn)訪問速度。

Website program optimization is different from the SEO optimization, the purpose is to let the site to improve user experience. Website program simple can accelerate the speed of running the program. Applications such as marquee and JS rolling of special, will affect the site loading and running speed. Now the vast majority of websites are using similar asp/php dynamic programming, frequently read and write a stored procedure if handled improperly, it will slow down the site speed, not to mention a few dead circulation appeared. The normative and concise code should also is one of the purpose of the site optimization, concise code norms is not only conducive to the website optimization, but also conducive to improve website access speed.

4、良好的頁面設計(jì)

Page design good

很(hěn)多(duō)網絡公司都有(yǒu)自己的建站(zhàn)模闆，內(nèi)容管理(lǐ)系統 (cms系統)。隻要根據企業需要做(zuò)一些(xiē)小(xiǎo)的調整就開(kāi)始上(shàng)線，雖然縮短(duǎn)了建站(zhàn)的周期、減低(dī)了建站(zhàn)成本，但(dàn)是網站(zhàn)風格千篇一律，不能突出企業的特點。營銷型網站(zhàn)建設，頁面簡潔、色彩精美、布局簡單能提高(gāo)網站(zhàn)的用戶體(tǐ)驗。

Many Internet companies have their own site template, content management system (CMS system). As long as the enterprises need to make some small adjustments to the line, although shortens the construction period, reduce the construction cost, but follow the same pattern characteristic of website style, not outstanding enterprises. Marketing type website construction, page concise, color elegant, simple layout can improve the user experience of the website.

5、網站(zhàn)的營銷推廣

The website marketing promotion

營銷型網站(zhàn)的營運，網站(zhàn)的營銷推廣，是關鍵一個(gè)環節。不管網站(zhàn)網頁設計(jì)這麽精美，功能模塊如何完善，如果沒有(yǒu)流量，那(nà)也是白忙活。而網站(zhàn)的搜索引擎優化可(kě)以很(hěn)多(duō)程度提高(gāo)網站(zhàn)流量，對網站(zhàn)的用戶體(tǐ)驗也有(yǒu)一定的好處。所以以用戶體(tǐ)驗和(hé)搜索營銷為(wèi)根本目的的網站(zhàn)，可(kě)以發揮營銷型網站(zhàn)更多(duō)的功能。

Marketing type website operation, website promotion, is a key link. No matter the website webpage design is so beautiful, how to perfect the function module, if no flow, it is white. But the website search engine optimization can greatly increase site traffic, the user experience of the website has certain advantages. So the user experience and search marketing as a fundamental purpose of the site, can play a marketing type site more function.