網站(zhàn)seo優化

一、論壇外鏈

新手們一般從論壇開(kāi)始做(zuò)起，比較簡單。論壇一般是兩種方式，一種是回帖，通(tōng)過簽名裏的文字鏈接或錨文本做(zuò)外鏈;另一種是發帖，文章中直接帶外鏈，同時(shí)簽名也有(yǒu)鏈接。

Novices are generally from the forum started, relatively simple. The forum is generally two ways, one is here, through the signature text links or anchor text for outer chain; another is to post, the article directly outside the chain, at the same time signature also has a link.

網站(zhàn)快照落後的原因猜想

Website snapshot backward reason conjecture

1、網站(zhàn)文章的內(nèi)容質量。對于一個(gè)SEO博客，SEO的想法其實很(hěn)簡單：記錄和(hé)分享自己在做(zuò)SEO網站(zhàn)優化過程中的一些(xiē)經驗和(hé)想法，而選擇“SEO”這個(gè)詞主要還(hái)是來(lái)做(zuò)測試，看看自己的能力。所以在分享文章的時(shí)候更多(duō)的是注重優化，而沒有(yǒu)過多(duō)的注重質量。這一點絕對值得(de)改進。

Site article content quality. For a SEO blog, SEO's idea was simple: to record and share their own doing SEO website optimization process of some experience and ideas, and the choice of the word "SEO" is mainly to test their abilities, have a look. So the article sharing when more is paying attention to the optimization, and did not pay too much attention to quality. This is absolutely worth improvement.

2、網站(zhàn)的結構不太好。SEO其實對于程序來(lái)說是個(gè)絕對的菜鳥，所以很(hěn)多(duō)的東西自己都不太會(huì)，網站(zhàn)結構可(kě)能不太好，很(hěn)多(duō)的地方都需要做(zuò)好優化的卻沒有(yǒu)去好好實現。近期可(kě)能對于網站(zhàn)有(yǒu)個(gè)小(xiǎo)的調整，希望關注的朋友(yǒu)多(duō)給點建議。

The structure of the site is not very good. SEO is for the procedure is absolutely a rookie, so many things will not be very much, the website structure may not be good, a lot of places need to be optimized to achieve without. As soon as possible for the website has a small adjustment, hope concerned friends give suggestions.

3、網站(zhàn)制(zhì)作(zuò)的外鏈質量不夠好。最近一直都在做(zuò)網站(zhàn)的內(nèi)部優化，而外部優化做(zuò)的很(hěn)少(shǎo)，外部也更多(duō)的是和(hé)一些(xiē)朋友(yǒu)交換一些(xiē)鏈接，對于外部的錨文本鏈接基本上(shàng)就沒有(yǒu)建設，這是一個(gè)非常大(dà)的不足。

Production site outside the chain of quality is not good enough. I have been in the site of the internal and external optimization optimization, do very little, outside also is more and some friends to exchange some links, for external links anchor text basically no construction, this is a very big inadequacy.

其實，對于上(shàng)面的三點SEO覺得(de)還(hái)是可(kě)以反映一些(xiē)問題的，但(dàn)是真正的問題是不是這樣的三個(gè)猜想呢?我認為(wèi)這些(xiē)猜想都是很(hěn)符合實際的，也的确是自己做(zuò)的不足的地方，下面SEO給大(dà)家(jiā)做(zuò)一個(gè)簡單的分析。

In fact, for the above three points SEO think it can reflect some problems, but the real problem is it right? So three guess? I think these conjectures are very practical, it is its own deficiencies, below SEO for everyone to make a simple analysis.

二、網站(zhàn)快照落後兩天的真正原因淺談(Website snapshot of the real reason behind two days of)

1、百度快照的工作(zuò)模式淺析(Baidu snapshots work mode shallow analyse)

百度快照簡單的可(kě)以理(lǐ)解成下面的一種工作(zuò)模式：百度蜘蛛來(lái)抓取我們網站(zhàn)的頁面會(huì)将頁面上(shàng)的文本內(nèi)容進行(xíng)簡單處理(lǐ)降噪之後，和(hé)數(shù)據庫中已有(yǒu)的頁面進行(xíng)對比，如果該頁面內(nèi)容相似度不高(gāo)，那(nà)麽可(kě)以得(de)到一個(gè)純文本內(nèi)容的存儲，這樣就形成了快照。

Baidu snapshot simple can be understood as the following a working mode: Baidu spider to grab our web pages of text on the page will be the contents of the simple processing noise reduction, and already in the database page comparison, if the page content similarity is not high, you can get a text-only content storage, so on the formation of snapshot.

2、網站(zhàn)快照落後兩天的真正原因

Website snapshot of the real reason behind two day

根據這樣的原理(lǐ)，網站(zhàn)快照不更新的原因一般有(yǒu)兩種可(kě)能：

According to this principle, website snapshot does not update the reason there are generally two kinds of possible:

A、一種是百度蜘蛛抓取頁面內(nèi)容的時(shí)候發現網站(zhàn)頁面內(nèi)容的重複度太高(gāo)，和(hé)已有(yǒu)的數(shù)據沖突，為(wèi)了避免占據數(shù)據庫內(nèi)存，先暫時(shí)不将這個(gè)最新的快照放出來(lái)。SEO的博客每天更新的數(shù)量不多(duō)，一篇而已，所以首頁的變化可(kě)能就不那(nà)麽大(dà)了，重複度顯然是有(yǒu)點高(gāo)的，這一點很(hěn)符合細嗅薔薇博客的現象：快照慢一天，內(nèi)頁照常收錄。

One is Baidu spider crawl the page content when the discovery of web page content repeatability is too high, and existing data conflicts, in order to avoid occupying the database memory, temporarily not the latest snapshot released. The SEO blog updated daily number, a just, so home changes may not be all that great, repeatability is obviously a bit high, this is consistent with the rose. The blog phenomenon : a snapshot of a slow day, page also included.

B、其次一種是因為(wèi)網站(zhàn)權重還(hái)達不到百度對于網站(zhàn)評價的體(tǐ)系要求，這是一個(gè)很(hěn)模糊的解釋，想解釋明(míng)白可(kě)以聽(tīng)聽(tīng)我關于新站(zhàn)的一些(xiē)想法，剛開(kāi)始優化的新站(zhàn)，我們的網站(zhàn)權重很(hěn)顯然是很(hěn)低(dī)的，經過我們辛苦的努力，每天堅持做(zuò)好的內(nèi)容更新，做(zuò)外部鏈接導入權重，再加上(shàng)時(shí)間(jiān)的積累，慢慢的我們的權重會(huì)越來(lái)越高(gāo)，百度也會(huì)對我們的網站(zhàn)達到一種信任度，每天會(huì)來(lái)抓取，然後放出，但(dàn)是如果我們的權重降低(dī)到一個(gè)标準，那(nà)麽百度就會(huì)降低(dī)信任度，會(huì)收回當日快照，做(zuò)一個(gè)考察，一段時(shí)間(jiān)後再放出來(lái)。這裏影(yǐng)響網站(zhàn)權重的因素可(kě)能就有(yǒu)：1、內(nèi)容質量;2、外鏈權重;3、網站(zhàn)建設時(shí)間(jiān);4、百度信任度。或許還(hái)有(yǒu)其他的一些(xiē)因素，這裏大(dà)家(jiā)有(yǒu)所發現可(kě)以給SEO提提建議。按理(lǐ)說，SEO博客的權重正在不斷地提升，排名也在持續上(shàng)升，這個(gè)原因還(hái)是不那(nà)麽準确的。

The second one is because the website weight is not up to the Baidu for websites evaluation system requirements, this is a very vague explanation, to explain to me about the new ideas, new beginning of optimization, our website weight is obviously low, through our hard efforts, insist to update, external links into the weight, coupled with the accumulation of time, slowly we weight will be more and more high, Baidu will be on our website to reach a kind of trust, every day to crawl, and then released, but if our weight is reduced to a standard, then Baidu will reduce the trust, will withdraw the snapshot, a study, a period of time after put out. This site ranking factors may have: 1, quality of content; 2, outside the chain of weight; 3, website construction time; 4, Baidu trust. Maybe there are some other factors, here we find can give SEO advice. Arguably, the SEO blog weights are constantly upgrading, ranking also continues to rise, the reason is not so accurate.

網站(zhàn)的優化工作(zuò)需要做(zuò)到順其自然

Optimization of the site work need to do what comes naturally

現在搜索引擎的技(jì)術(shù)也不斷趨向于完善，随時(shí)做(zuò)好準備與搜索引擎周旋，這是每一位站(zhàn)長應該去做(zuò)的，适時(shí)總結分析經驗才能做(zuò)好網站(zhàn)的優化，經常有(yǒu)人(rén)說，網站(zhàn)的收錄下降了，外鏈增加了，可(kě)是排名還(hái)是下降了，不知道(dào)是為(wèi)什麽，在小(xiǎo)編看來(lái)，之所以出現排名下降，是因為(wèi)網站(zhàn)的優化做(zuò)得(de)不夠自然。

Now the search engine technology is constantly tend to perfection, ready to deal with the search engine, this is every stationmaster should do, timely summarize experience to do good website optimization, it is often said, included on the site down, outside the chain increases, which is ranked or falling, not know why, in a small series of opinion, was dropped, because the website optimization done enough natural.

內(nèi)鏈建設自然，說到這裏，不得(de)不提醒大(dà)家(jiā)一下，很(hěn)多(duō)時(shí)候大(dà)家(jiā)都知道(dào)去做(zuò)做(zuò)內(nèi)鏈，但(dàn)是卻有(yǒu)時(shí)候做(zuò)過多(duō)了。內(nèi)鏈建設讓你(nǐ)網站(zhàn)形成一個(gè)蜘蛛網，讓蜘蛛順着網絡可(kě)以爬取你(nǐ)網站(zhàn)的每一個(gè)分支。基本常識我們都會(huì)有(yǒu)，但(dàn)是總有(yǒu)部分站(zhàn)長将優化做(zuò)很(hěn)勉強，下面我就給大(dà)家(jiā)指出一些(xiē)大(dà)家(jiā)在內(nèi)鏈建設中一些(xiē)誤區(qū)。

The construction of the chain of natural, here, to remind you, most of the time people know to do within the chain, but sometimes to do too much. The construction of the chain to make your site into a spider web spider, let down the network you can crawl your site every branch. Basic knowledge we have, but always partial stationmaster will optimize do very reluctantly, let me give you some people pointed out some mistakes in chain construction.

1、網站(zhàn)頁面內(nèi)容的頂部或底部固定所要優化關鍵詞對于這種手法。聯想一下我得(de)标題就知道(dào)了，不自然，真心的不自然。所以，不建議采取這樣手法，千萬不要采用關鍵詞直接添加在模闆上(shàng)，在當下搜索引擎發展趨勢來(lái)看是很(hěn)不可(kě)取，而且極大(dà)的影(yǐng)響了用戶的體(tǐ)驗度，畢竟做(zuò)的太過于明(míng)顯了。

The web page content to the top or bottom fixed to optimize the key words for this technique. Think of my title will know, not natural, true not natural. Therefore, do not suggest to take such a technique, do not use keywords added directly in the template, in the current search engine development trend is not desirable, but also greatly influence the experience of the user, after all too obvious.

2、新站(zhàn)內(nèi)容頁面錨文本過于密集(The new content page anchor text is too dense)

對于一個(gè)新站(zhàn)而言，我們不應該使用過多(duō)錨文本鏈接指向首頁，百度并不會(huì)給與你(nǐ)高(gāo)權重，重複多(duō)次抓取隻會(huì)令搜索引擎感到更加的反感，所以新站(zhàn)隻需要在內(nèi)容中擇取個(gè)别關鍵詞加粗、突出重點即可(kě)。

For a new station, we should not use too many anchor text links to the home page, Baidu will not give you the high weights, repeatedly capture will only make the search engine was more disgusted, so the new station is only required in content takes individual keywords bold, stress a focal point.

3、應該注重內(nèi)鏈到分類目錄(Should pay attention to in the chain of catalogue)

這也是站(zhàn)長們經常忽略一點，因為(wèi)大(dà)家(jiā)都去注重了seo優化中關鍵詞錨文本的建設，錨文本鏈接都指向首頁，往往卻忽略了目錄的串聯，在正文中如果出現分類目錄标題，應該做(zuò)一個(gè)鏈接指向該分類，這樣做(zuò)的想法很(hěn)簡單，就是引蜘蛛對網站(zhàn)該分類內(nèi)容進行(xíng)重新爬取，好處當然很(hěn)多(duō)，可(kě)以讓搜索引擎重新抓取你(nǐ)的內(nèi)容，對于以前沒有(yǒu)收錄內(nèi)容，極大(dà)可(kě)能會(huì)被再次收錄。這也增加了搜索引擎對網站(zhàn)友(yǒu)好程度。很(hěn)顯然，相對于首頁而言，蜘蛛會(huì)更喜歡有(yǒu)實質內(nèi)容的內(nèi)頁，始終不能忘記蜘蛛來(lái)爬取網站(zhàn)內(nèi)容的目的。

This is also the stationmaster people often ignore the point, because everybody to pay attention to the SEO keyword in anchor text optimization construction, anchor text links point to the home, often neglected catalog series, in the text if classification catalog titles, should be a link pointing to this classification, the idea is very simple the spider on the web, is the classification of content to crawl, advantage is very much of course, allows search engines to grab you, for not previously included content, which may be collected again. This also increases the search engine friendly degree of site. Obviously, relative to a home, the spider will be more like substance inside pages, always cannot forget the spider crawling web content purpose.

外鏈建設自然對于外鏈建設上(shàng)自然我隻談兩個(gè)方面，從外鏈相關性和(hé)外鏈穩定性建設來(lái)說。

Outside the chain of construction of nature for chain building natural I only talk about two aspects, from outside the chain of correlation and the outer chain stability construction.

1、外部鏈接的相關性(The correlation between external links)

站(zhàn)長們都知道(dào)如何發外鏈，但(dàn)是卻很(hěn)不注重外鏈技(jì)巧。相關性是外鏈一個(gè)核心部分。相關性可(kě)以從兩個(gè)方面來(lái)談，第一個(gè)就是外鏈發在與你(nǐ)網站(zhàn)具有(yǒu)相關性網站(zhàn)上(shàng)面，這是第一點;第二點就是發布外鏈內(nèi)容與網站(zhàn)相關。往往在實踐中，有(yǒu)網站(zhàn)我們很(hěn)難去找到相關性論壇，比如說企業網站(zhàn)，很(hěn)難去找到與企業所生(shēng)産産品等等相關網站(zhàn)，這個(gè)時(shí)候我們就要做(zuò)好後一點“外鏈內(nèi)容的相關性”。內(nèi)容相關性，給大(dà)家(jiā)詳細解釋一下，在你(nǐ)找不到相關性網站(zhàn)去發布你(nǐ)外鏈時(shí)候，你(nǐ)就可(kě)以拿(ná)你(nǐ)已經被收錄的文章去發在一些(xiē)收錄良好論壇，文章底部留下你(nǐ)原文地址，這就是一個(gè)簡單外鏈內(nèi)容相關性例子。當然也需要提醒大(dà)家(jiā)對于沒有(yǒu)收錄文章，請(qǐng)不要發布在别網站(zhàn)，這樣就相當于免費給别人(rén)寫文了。

Stationmaster people know how to send outside the chain, but do not pay attention to outside the chain of skills. Correlation is a core part of outer chain. The correlation can discuss from two aspects, the first is the outer chain in with your site has relevance website, this is the first point; second is released outside the chain of content associated with the website. Often in practice, have a website we are hard to find related forums, such as corporate Web site, very hard to find and the enterprises produced products and related website, this time we will do after a bit of "outside the chain of content correlation ". Correlation between content, to explain it in detail, when you can't find a correlation between a website to release you outside the chain, you can take you have been included in the article to send in some collect good forum, the bottom left you original address, this is a simple external chain content related examples. Of course, also need to remind you to no articles, please do not post in other sites, this is equivalent to free of charge to the others to write text.

2、外部鏈接穩定性的建設(The construction of external link stability)

無論你(nǐ)是去發布外鏈也好，還(hái)是買鏈接也好，外鏈穩定性建設也是外鏈自然一個(gè)體(tǐ)現。搜索引擎每周都會(huì)有(yǒu)一次小(xiǎo)的更新，所以，外鏈建設必須穩定。挂上(shàng)鏈接了就不要下，在這裏就不得(de)不提醒站(zhàn)長們千萬不要購買heilian，不僅質量很(hěn)差，穩定性更是不用談了，鏈接掉了就補不了了，悲催就隻有(yǒu)你(nǐ)自己了。對于發外鏈，這是一個(gè)需要長期堅持過程，三天打網兩天曬魚必定是不可(kě)取的。要想發布外鏈可(kě)以保持得(de)更長久，那(nà)就最新網站(zhàn)內(nèi)容，寫高(gāo)質量的軟文發布在高(gāo)權重論壇上(shàng)，話(huà)說有(yǒu)質量的外鏈才能為(wèi)“皇”嘛。

Whether you go or released outside the chain, or buy a link or link construction, stability is also outside the chain of natural one embodiment. Search engines every week there is a minor update, so, outside the chain of construction must be stable. Hang up the links don't, here to remind stationmaster people don't buy heilian, not only are of poor quality, stability is not to talk about, link out on up, miserable only yourself. To send outside the chain, which is a long-term process, three days net two days of drying fish is certainly not desirable. If you want to publish the chain can be maintained for much longer, it is the new site content, writing high quality soft man release at high weights forum, saying that there is quality outside chain to as the "emperor ".